We have identified three horizons for future growth. The first horizon is core market growth, which entails focusing on our core SDB business. This is done by promoting home sleep testing and Narval, expanding our contact with primary care physicians, and improving healthcare informatics and care management systems.
The second horizon is growth in adjacent product and geographic markets, including homecare ventilation for COPD, ALS and other respiratory disorders, and emerging markets in China, India and Latin America.
Our third growth horizon covers new business opportunities to expand our existing base. We are expanding into additional important fields in medical technology and overall wellness by becoming more invested in heart failure therapy, heart failure monitoring, snoring, consumer wellness and consumer branding.