
Jordan Cullen
Head of Product Marketing
Extended reality (XR), the catch-all term for immersive technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR), has introduced dramatic shifts in business practices and consumer experiences alike. VR, AR, and MR offer distinct experiences with benefits spanning a variety of applications.
These technologies have unique attributes and provide businesses and consumers with several crucial benefits. Within a business, they can help revolutionize and improve both employee and customer experiences, blending digital content with real-life elements. At home, XR devices can provide entertainment in the form of a game or movie, help users get in shape via fitness applications, increase productivity, or help people improve their sleep.
In this blog, we’ll define what virtual reality, augmented reality, and mixed reality are as well as their distinctions. We will also share use cases to illustrate how each system is used.